Mobile Content Venture (MCV) will be working with local television stations across the country to implement upgrades to enable delivery of live video to a range of portable devices. By late 2011, MCV plans to upgrade stations in DMAs representing about 50% of the US population. 

“Increasing market coverage will make this new platform even more attractive to device manufacturers and most importantly to consumers. With half of the US population covered, we continue to make steady progress toward the launch of mobile DTV,” added Erik Moreno, co-GM of MCV.

‎“Broadcasters continue to make investments in mobile DTV and we look forward to working closely with our affiliates as we continue to expand the network coverage,” said Salil Dalvi, co-GM of MCV.  “With the addition of a wide range of Spanish language stations, MCV becomes an even better partner for reaching the key Hispanic audience, who over-index in mobile content usage.” ‎